Government Supports GEA/Mastercard Foundation Business BizBox Project to Empower Youth
By: Regina and Erzuah Amuzu - Kyzzfmonline
February 4, 2024

The Western Regional Minister and Member of Parliament for Takoradi, Hon. Kwabena Okyere Darko-Mensah, has highlighted the Ghanaian government's commitment to youth development through the endorsement and support of the GEA/Mastercard Foundation Business BizBox project.

The project, initiated in collaboration with the Mastercard Foundation and the Ghana Enterprises Agency (GEA), aims to transform the lives of young people across the country.

Hon. Kwabena OKyere Darko-Mensah emphasized the government's recognition of the vital role played by the youth in national development.

He expressed confidence in the transformative potential of the BizBox project, which is designed to create an enabling environment for the youth in Ghana.

During the regional kick-off and sensitization event held in Takoradi, Hon. Okyere Darko-Mensah cited statistics from the National Labour Organization, revealing that sixty percent of the youth in the country are underdeveloped, with twelve percent facing unemployment.

He stressed the need for urgent and strategic intervention to equip young people with employable skills, technology, and opportunities to thrive.

The minister stated that the National Entrepreneurship and GEA Enterprises apprenticeship, as part of the BizBox project, is a prime initiative to increase employment opportunities for Ghanaian youth.

With support from the Mastercard Foundation, the project aims to open job opportunities for 250,000 youth, including disabled individuals and vibrant young men and women. Seventy percent of the participants will be young women.

Hon. Kwabena Kyere Darko urged the youth to take advantage of the project, creating a conducive environment to make a living and contribute to national development.

Mrs. Kosi Yankey-Ayeh, the Chief Executive Officer of Ghana Enterprises Agency, explained that the project's primary goal is to train 250,000 business-minded individuals and support 125,000 with start-up kits.

50,000 existing women-owned businesses will also be supported to get Access to Market and Kaizen.

The western region is the first to benefit, targeting ten percent of the estimated 250,000 youth nationwide, including disabled individuals and young men and women.

Rica Rwigamba, Country Director of Mastercard Foundation, and Rosemary Nduhiu, Executive Director of the Country Program, expressed their desire to see prosperity among African youth by 2030.

The 4-year program project is set to reach 70-75 percent of the youth in the western region, totaling about 16,500 young men and women, including disabled individuals.

The GEA/Mastercard Business-in-a-box (BizBox) project signifies a collaborative effort to empower the youth, aligning with the government's vision for a prosperous and self-sufficient younger generation.